Some ideas of photographic essay.

The theme of this essay is the ideology of the show window, and people persue better life. All the photos will be divided into 2 groups. The first group is about old or middle age people persue a younger and comfortable life. The second group is about how show window designed in order to attract their target markets. Some details about the photos will analysis briefly.

This essay will also write about the composition and the problems of the project.

Final project annotation: shot 7

In this shot, a Chinese couple is looking at the show window . However, this middle-age man is interested in the training wear. Maybe this man has economic foundation, he has a Burberry scarf. Therefore, he will interested in the clothing which in the show window, because the brand of this training wear Y-3, the price of this brand is not cheap.  What people interested in can be related in their class.

Final project annotation: shot 6

In this shot, the background is John Lewis's show window. A women is looking at the show window. The theme of this show window is about natural homeland. Maybe this theme has attracted this woman, she is looking at this carefully. The subject of woman is drawn by the use of the rule of thirds and the subject is on the mid left within this frame. However, maybe the fantasy home in the show window is which this housewife wanted.

Final project annotation: shot 5

I have captured many photos of this scene. I chosen two from all of these photos and I prefer the second one. Because the message can be target. Three teenagers are looking at the sports shoes shop's show window which they are interested in. The angle of camera is eye angle, it can look more broadly, the whole show window can be shown. And one of the most compelling thing about eye angle is this sense of identification between  the subjects in the photo and the audience. Teenagers are attracted by these sports shoes.   It can be verified the viewpoint of my project. People will see what they are interested. However, their interest is related to their class and age.

Final project annotation: shot 4.

This long shot shows two girls and their father are looking at the Swarovski's show window. Two girls are interested in the latest jewelry. The main subject are in the middle of the photograph, it can make audience focusing on the most important priorities. Young girls do not have enough money to buy expensive jewelry,  therefore, Swarovski is a good choice for them. In usual, men are not interested in this, but this father also looking at this show window carefully, just because his daughter like this. The theme of the show window also is a key point. The latest theme of Swarovski is Frozen. It follows young costumer's interest, in order to let young girls to but their product. It fixed the ideology of young girls.

Final project annotation: shot 3

The angle of the camera is eye level. A eye level can make the subject more reality and has the narrative characteristic. The main focus point of the photograph is a couple are looking at the show window. The main subject was horizontal framed on the left side,  I have drawn to the object of a couple by the use of rule of thirds, the object is appears on the mid left. The long shot can make the real distance between audience and the shot of the camera. The background of the photography is the show window of a fair-price brand. A middle age woman is looking at the clothing in the show window, may the man next to her is giving her some advice. Another woman in this image also looking at the show window. Women will pay more attention to what they prefer. Although the style of these clothing are youthful and maybe the target market is young girl but no matter women are, they all yearn for a younger life.

Final project annotation: shot 2.

The angle of this image is eye angle. It can make audience feel they are personally on the scene. Put the subject in the middle of the image can make audience focus on the two people who are looking at the show window. Also, these couple is the main point of the photograph. The framing tell us that two middle aged and elderly people are looking at the show window of MUJI. A medium shot shows some part of the subject in more detail while still giving an impression of the whole subject. And the background add to more message, this couple are looking at the shoes in the show window, an the shoes are lovers shoes. The lighting is natural lighting with the shadow on the show window. In this photo, there are two important subject. A couple and show window. They are looking at MUJI's show window, maybe it can be related their class and age. Because they are not young, so they are pursue a comfortable life. And maybe they are not very rich, so they choose a fair-price brand.